{"id":315,"date":"2021-04-21T11:34:22","date_gmt":"2021-04-21T11:34:22","guid":{"rendered":"https:\/\/www.mastermindest.com\/?p=315"},"modified":"2021-04-21T11:34:24","modified_gmt":"2021-04-21T11:34:24","slug":"how-halo-effect-influences-marketing","status":"publish","type":"post","link":"https:\/\/www.mastermindest.com\/how-halo-effect-influences-marketing\/","title":{"rendered":"HOW HALO EFFECT INFLUENCES MARKETING?"},"content":{"rendered":"\n
Do you ever come across the term ‘halo effect?’ It is the tendency of human psychology to perceive a particular product, company, people, or anything as good or bad, depending upon their first impression in a field. For instance, a handsome person will be perceived as more intelligent; hence more positive character traits will be associated with him, although the two qualities of being handsome and intelligent have nothing to do with each other.<\/p>\n\n\n\n
The cognitive bias of the brain correlates the two properties. The marketing agencies and the logo design services<\/strong> intentionally or unintentionally use the halo effect. A good logo can be far more influential than it is thought to be. A good logo imposes a halo effect on the overall perceived value of the brand.<\/p>\n\n\n\n A study revealed that the jurists were more lenient towards good-looking criminals than the unpleasing ones even though they committed the same crime.<\/p>\n\n\n\n Companies create a halo effect by capitalizing on their strong plus most dominant product in the market. By concentrating on the highly performing plus more successful products and services, brand reputation increases, and brand equity strengthens.<\/p>\n\n\n\n When consumers have a positive effect on one product of a company, they cognitively form brand loyalty with the other products, including the promotions and offers. Consumers are more likely to buy products from the company they’ve formed loyalty to than trying new products. This belief is independent of the consumers’ experience. This is because if one product of a company is good, surely its other products will also be good.<\/p>\n\n\n\n Apple used the halo effect to boost its sales together with business through one of its cheapest products. The consumers fell in love with the iPod’s coherent experience and went on buying the other products of apple, forming brands’ loyalty. Initially, iPod was only compatible with Mac. The iPod-Mac experience created the halo effect to raise sales. Furthermore, Apple is again using the same strategy by making Apple watch only compatible with iPhone.<\/p>\n\n\n\nHow does the halo effect work?<\/strong><\/h2>\n\n\n\n
Ways of employing the halo effect<\/strong><\/h2>\n\n\n\n